The story of our lip balm begins in 1882 in Chur, in the Swiss canton of Graubünden. From 1882 to 1970, the Rosenapotheke on Untere Gasse was owned by Joseph Anton Lohr and his wife, Anna Augusta Lohr-Essich. This is where our balm was born. Strongness was first created in 1882 and has since been continuously refined by generations of the Lohr family.

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Today, our balm is still lovingly handcrafted by Elisabeth Darms, using the original family recipe. She learned the craft from her father, Gieri.
The future is already in good hands: her children Gian-Luca and Mara are actively involved — especially in shaping the brand’s online presence and visual design.